The Grenadier, the authentic off-roader and first model from INEOS Automotive, can now be encountered in Korea.
INEOS Automotive has selected Chabot Motors Co., Ltd. as the official importer of the Grenadier in Korea.
INEOS Automotive, a subsidiary of the UK-based petrochemical company INEOS Group, began developing vehicles in 2017 and is on the verge of the global launch of its first model, the Grenadier. Combining British rugged aesthetics and design with German engineering, the Grenadier is built from the ground up to be “uncompromising 4X4.” Designed to overcome extreme conditions, the Grenadier offers best-in-class off-road performance, durability, and reliability in any environment worldwide.
Born from the vision of INEOS Group Chairman Jim Ratcliffe, the Grenadier features a proven engine with numerous awards, a ladder-frame chassis, an all-wheel-drive system, up to three locking differentials, and solid beam axles. Consumers can easily choose and configure various options and accessories to create a vehicle that is uniquely theirs.
Justin Hawker, President of INEOS Automotive for the Asia-Pacific region, stated, “We have worked for over a year to find the right partners to share our passion and expectations for the Grenadier. To date, we have established a global sales and service network across 70 countries with over 200 locations. Our partners understand the needs of 4X4 users and provide superior, proven customer service. We are ensuring that we are ready to deliver the necessary support to Grenadier customers in collaboration with these partners.”
INEOS is collaborating with local distribution partners in each market to establish sales points and prepare to welcome customers within months. This process includes intensive training programs by INEOS for sales professionals and maintenance technicians.
President Hawker also emphasized, “The process of selecting sales and distribution partners in the Asia-Pacific region is crucial. We are doing our best to work with the right qualified partners who can represent the INEOS Automotive brand. Therefore, we are very pleased to be partnering with Chabot Motors in Korea.”
INEOS aims to ensure that customers in the Asia-Pacific region can comfortably visit official showrooms and service centers at any time. Distribution partners will manage not only vehicle sales but also test drives and customer delivery support. Additionally, they plan to establish a service network foundation through customer-centric after-sales support in the market.
Jin-Kyu Jeong, CEO of Chabot Motors, remarked, “Korea is significant and symbolic as one of the first countries where INEOS Automotive is launching in the Asia-Pacific region,” and added, “As the official importer in Korea, Chabot Motors will first unveil a master plan and service center to ensure perfect after-sales service before the domestic launch of the INEOS Grenadier.”
Contact: Jang Jin-goo daedusj@autodiary.kr